Does your website still have the same effect it did when it was first launched? Is your website still better than your competitors?

Many businesses create a stunning website but then leave it to gradually rot away over time and lose effectiveness.  It has been proven that a website that looks outdated will put off potential clients from using your business.

Your website represents your business so if it looks outdated then potential clients may feel the same way about your business. By keeping your website looking sharp an up-to-date you can project a positive impression of your business to potentail clients, which could generate more leads.

Below we outline some scenarios which might suggest your website is due a redesign:

1. Unable to add fresh content – If you are not able to add new information about your businesses products and services or upcoming events then you are not interacting with your potential clients in the most effective way. A website is a great place to interact with potential clients and tell them about exciting developments or offers that may turn them into customers.
2. Poor navigation – If users are not able to navigate your website effectively then they will not find the products or services that you offer, this can lead them to go to your competitors where they can easily find the product or service that they are after.
3. Website not listed on Google – Many businesses do not rank in the search engines even if the businesses name is typed into the search engine. This can be fixed by creating a more search engine friendly website that allows the search engines to understand what the website is about and rank it accordingly.
4. Dated information – Many websites still show information about events or offers that are no longer valid, bringing the websites content up-to-date will help build a better relationship with your potential clients.
5. Broken links- This refers to links that point to pages that no longer exist, this is a common problem in older websites as the Internet changes at a rapid pace and websites come and go. A website redesign can remove any links that are no longer valid.

These are just a few of the indicators that your website is due for a redesign. If you think that any of these ring true for your website then have a look at our Website Redesign service.